Getting that advertising out there is vital in biz, but how bizarre for the NYTimes web report this morning on the case of rape at Duke to have a huge banner ad for Victoria's Secret? I'll put the link in though I'm sure the ads change thru the day to increase ad opportunities and fees.
I know marketing is an often strange and marvelous world, sometimes hidden and subtle and sometimes as obvious as holding a rabid wolverine in your hands. The above instance is more of a hybrid, a designer rabid wolverine.
I noticed the other day that a new DVD edition of Monty Python's classic comedy "Monty Python and the Holy Grail" included two free passes to see the "DaVinci Code" movie. I suppose Columbia, which distributes both movies, have a file of Holy Grail-themed products. But alongside the Python DVD was an edition of "The Mark of Zorro" also with DaVinci tickets.
Discerning the logic and logistics of marketing have their own alchemical symbiosis, mystical and unknowable to non-practitioners, another cipher of meanings to fill your day, like some Sodoku puzzle of business.
Director John Waters noted some years back how the "cult" entertainments have been mainstreamed and alchemical mysteries are as good an explanation as any to mark the move of a longtime cult classic like Python's "Grail" moving from midnight movie to Broadway musical - turning lead into gold is primary for alchemy.
This morning's Washington Post had an article about product placement in books, citing an instance of a major change in a book for teen girls because Cover Girl made a deal with the publisher - not to pay them but to feature the book on a Cover Girl website. Proctor and Gamble owns Cover Girl and again, marketing is important for biz.
The story noted that award-winning novelist Fay Weldon was "commissioned" by Italian jewelry company Bulgari to write an entire book - "The Bulgari Connection" was the cunning name of that tome.
The marketing team that hit upon the Cover Girl/teen novel alchemical connections were the novel's authors, who helped design the vast web-based marketing mystery campaign behind the movie "A.I.", which was certainly one of the first successful web marketing efforts where so-called "viral marketing" was imprinted on the business world.
Our minds constantly yearn to find connections and the alchemical marketing wizards know this and exploit it, sometimes for gold and sometimes you just get the rabid wolverine.
I can play in the alchemical crucible too here on this internets dealie - if I include popular tag words from Technorati or Yahoo! I get more traffic, and the same goes for all kinds of words. Sex, hot sex, or free sex will bring readers. I can try this phrase - "Knitting Knowledge: The Basics of Expert Crafts". That too will bring certain readers.
Yeah, that's fun and easy.
Readers and Web-walkers could be seen as potential customers cruising the alchemy magic shop, and I am enough of a shameless self-promoter that even my blog's title exploits my real name and the elixir of the world, coffee. Make that Free Trade Coffee.
Dang - I gotta go - rabid wolverine on the loose! It'll smash my Ikea furniture I'm selling on eBay to finance my Net-Nuetrality petition, or pee on my Ann Coulter book collection, which I'm offering free to Christian Republicans to fight the Democrats Who Hate America.