The reviews are pretty harsh for this movie. And perhaps it's best to say that given it's title, it's about half as good as the other number-titled serial killer movie with religious overtones - "Seven".
As for Fox Faith - with the tagline "Movies you can believe in" - it seems a really cynical marketing ploy. But so far, returns and promotions of their films are pretty thin. And for studio execs, I have some much needed info for you -- by their very nature, the majority of thrillers and horror tales usually have the structure of a morality play already.
And good luck getting the web site for Fox Faith to load. The fact is, there has been a surge of sorts in what's called "Christian Retailing." The phrase seems oddly contradictory to me.
Some background and details about what's really the focus here -- profits and not prophets:
"The Weinstein Co. recently struck a deal with Impact Productions, a Christian company, to finance, coproduce and distribute its films. FoxFaith, a new division of 20 th Century Fox that caters to the faithbased market, will release at least six religion-themed films this year, said Steve Feldstein, senior vice president of corporate and marketing communications for Fox Home Entertainment.
Good News Holdings, a Christian multimedia company, acquired film rights to Anne Rice’s best-selling novel Christ the Lord: Out of Egypt for a tentative December release. The company, which plans to make the film on an estimated budget of $40 million, is also developing a series of Christian-themed horror movies, according to its Web site.
"There’s a huge untapped marketplace out there that is interested in films that reflect their values," Feldstein said.
To promote its religious titles, Fox has strung together a network of 90,000 churches, ministries and Christian groups nationwide, Feldstein said.
He added that the company isn’t looking to spread Christian values. Rather, it hopes to gain access to an underserved and lucrative niche market.
According to CBA, an evangelical Christian trade group, the Christian market is a $4.2 billion industry."
The script here is by legendary horror and fantasy writer John Balderston, who penned both the 1930s era play "Red Planet Mars" and the movie script. Balderston also created the plays/scripts for "Dracula", "Frankenstein," "The Mummy" and more for Universal.
It still ranks as the only Sci-Fi-Communist-Christian movie ever made. But perhaps Fox Faith or some of these other new production companies will correct that. This new crop of movies is not the first time Hollywood has tried this type of filmmaking and marketing. History has shown, that so far, it's an approach that has failed financially.
Perhaps the worldwide religious fervor of the 21st century will be more profitable, but will audiences convert to such marketing ploys?